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Juan brings nearly 30 years of experience to his role as Head of Strategic communications at Hopelab. He’s spent decades in leadership roles in different sectors including journalism, politics, philanthropy, and national and international nonprofits. Prior to joining Hopelab, Juan was Chief Communications and Marketing officer at the Legal Defense Fund (LDF).

While at LDF, Juan built an award-winning Communications Department, including creating the organization’s first Marketing Division, developing a celebrity influencer strategy, and leading a full rebrand of the organization’s name and visual identity. He led and implemented the communications and marketing strategies for the historic leadership transition – only the eighth in LDF’s 83-year history and the first woman-to-woman transition – and the launch of the Marshall-Motley Scholars Program, a $20 million scholarship and professional development investment in future civil rights attorneys committed to serving the South. In addition, Juan developed communication strategies for litigation – including two Supreme Court cases – policy advocacy, research, and fundraising/event production.