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Dafina Prelvukaj is a seasoned sales planning professional with extensive experience in various roles across multiple companies. Currently serving as a Sales Planning Analyst at HOP WTR since November 2024, Dafina previously held the position of National Chain Accounts Sales Manager at ZenWTR from October 2022 to November 2024. Prior experience includes serving as a Sales Planning Manager at noops Inc., where Dafina contributed to the growth of an organic pre-revenue startup, and as a Sales Planning Analyst at both Lactalis American Group and siggi's, managing key retail accounts in the Natural and e-Commerce sectors. Additional roles encompass significant positions at Brands Within Reach, LLC, Booking.com, PwC, and Vanilla Sky Stores, with early career development at Monroe College. Dafina holds a Bachelor of Business Administration from Berkeley College and completed a course in Professional, Technical, Business, and Scientific Writing at Hunter College.