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Amir Matallaoui is an accomplished entrepreneur and expert in user experience, communication design, and gamification. Currently serving as Co-Founder and CEO of hoopooh since July 2022, Amir previously held similar leadership roles at Bouita from October 2019 to May 2022 and Deskava for a brief period in 2021. With a rich background in coaching soccer, Amir also worked as a UEFA B Soccer Coach for youth and senior teams at DFB GmbH from July 2017 to June 2021. Amir's experience in product management and design was cultivated at IAV GmbH and Technische Universität Berlin, where roles included research associate, game designer, and software development. Amir holds a Ph.D. in Gamification, UX, and Communication Design from Technische Universität Berlin, along with a Master’s and Bachelor’s degree in Information Technology and Human Computer Interaction, respectively.