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Nitin brings with him a rich experience in product design and digital customer experience, which he has acquired over the last 21 years across leading internet and digital platform companies in India. He is currently leading the Digital Transformation for Adani Group as Chief Digital Officer - Consumer Business and has previously built and scaled IndiGo\'s 6EDigital, Quikr.com, Yatra.com, Naukri.com, Indiatimes, Rediff, and Bharti Airtel. He specializes in leading multi-functional teams and establishing the best user experience practices and processes across organizations. He is an expert in crafting loveable Omni channel experience for consumers through simple and usable products based insights on their personas and buying behaviours. Nitin has won the `Design-led Entrepreneurship Award’ at TiE 2017, and was also awarded the ‘Karnataka Brand Leadership Award 2017.’ He got recognized as one of the top digital influencers and made it to the ‘Adobe Content 100 list’ for 2017 along with the ‘Adobe Digi100 list’ for 2018 & 2019. He has been chosen as one of the Smartest Digital Marketing Leaders by World Digital Marketing Congress, and recently made it to DMA Asia Top Digital Influencers list for 2019. Nitin has been awarded as "Experience Maker Executive of the Year" by Adobe in the yearly global award ceremony. In 2021 he was awarded the "DMA Trailblazer CMO Award " by DMA Asia.