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Logo Lu is an experienced professional in data analytics and loyalty operations, currently serving as Senior Manager at Hongkong Land Limited since 2021. In this role, Logo leads a team of seven in developing the customer journey for the BESPOKE loyalty program targeted at Ultra-High-Net-Worth Individuals, focusing on advanced analytics and customer journey orchestration using Salesforce. Prior to this position, Logo held various managerial roles in business analytics across Asia at Under Armour and Expedia Group, along with analytical positions at Asia Miles and CSL Limited. Logo's educational background includes an Executive Diploma in Innovation Management from the University of California, Berkeley, a Master of Science in Telecommunications from The Hong Kong University of Science and Technology, and a Master of Arts in Global Business Management from City University of Hong Kong.