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Zalman Zainal has over 25 years of experience in marketing and communications, currently serving as the Chief Marketing and Communications Officer at Hong Leong Bank Berhad since February 2018, where responsibilities include brand strategy, marketing communications, and sustainability initiatives. Prior to this role, Zalman held the position of Chief Sales & Marketing Officer at Celcom Axiata Berhad from March 2004 to January 2018, overseeing marketing strategy and product management, and was instrumental in launching Celcom Fiber. Early career experience includes serving as Senior Marketing Manager at Digi Telecommunications from November 1995 to February 2004, where notable achievements included launching prepaid services in Malaysia. Zalman Zainal earned a Bachelor of Business Administration in Marketing from the Wisconsin School of Business.