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The Public Relations and Customer Experience team at HK Express is responsible for managing the company's external communications, enhancing brand reputation, and ensuring a superior travel experience for customers. The team focuses on crafting strategic PR initiatives, leveraging customer insights to refine journey experiences, and establishing ancillary partnerships to provide added value to travelers. Their goal is to maintain a positive public image and continuously improve customer satisfaction, aligning with HK Express’s mission to make travel affordable and accessible.