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Jeff Yen currently serves as Assistant Manager for Ancillary Partnerships and Airline Retail at HK Express, where responsibilities include defining inflight retail strategy, overseeing duty free and merchandise operations, and developing travel insurance products for optimal customer experience. Prior roles at the company included Product Development Specialist, focusing on non-air ancillary business development and intermodal partnerships, and Graduate Trainee in the Commercial Department. Previous experience includes internships at Hudson Global and DBS Bank. Jeff holds a Bachelor of Business Administration from The University of Hong Kong, with a focus on International Business and Urban Governance, and has also studied at Munich Business School.