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Michelle Tsui is a Senior Business Development Executive at Hong Kong Economic Times since October 2020, where responsibilities include cultivating client relationships, coordinating marketing campaign logistics, and utilizing online and offline resources for promotion. Prior experience includes roles such as Business Development Executive at Performics, focusing on digital strategy and programmatic campaigns, and a Digital Marketing Intern at Caternap, where significant lead generation was achieved. Additionally, Michelle served as Careers Officer Committee for UCL Public Affairs and Social Service Society, organizing mentorship programs and pitching for sponsorships, alongside earlier tutoring experience. Michelle holds a Bachelor of Science in Psychology from UCL.