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Andreea Ioana Branzei currently serves as the UK Area Manager at Honey Birdette since September 2021. Prior to this role, Andreea held the position of General Manager at ALDO SHOES from October 2018 to September 2021. Andreea's extensive experience in retail management began at Kuvera S.p.A. (Carpisa), where roles included Area Manager, Senior Store Manager, Assistant Manager, and Sales Assistant from February 2008 to March 2014. In these positions, Andreea was responsible for the management and development of store operations, staff training, adherence to company guidelines, and visual merchandising, contributing to overall sales performance and customer satisfaction. Andreea holds a degree from Università degli Studi di Milano.