Tracy Middleton has a diverse and extensive work experience in editorial and content marketing. Their most recent role is as the Editorial Director at Hone Health, where they develop and drives the content strategy for a telehealth start-up focused on men's hormone optimization and wellness. Tracy is responsible for creating a strategic content roadmap, managing the editorial calendar, and optimizing content for better SEO and user experience.
Prior to Hone Health, Tracy worked as an Editorial & Content Marketing Consultant at Middleton Creative, providing services to national brands, corporations, and publications in the health and wellness industry. Some of their clients included Elysium Health, University of Pennsylvania, and Reader's Digest.
Tracy also held the position of Brand Director / Editor In Chief at Yoga Journal, where they managed the strategic content development for the leading yoga brand. Tracy successfully launched a premium digital membership program and executed content programming strategies to support membership growth.
Earlier in their career, Tracy served as the Health Director at Women's Health magazine, overseeing all health content for the publication. Tracy also worked at Rodale Inc. as the Health & Features Editor and Senior Editor for Women's Health magazine. Additionally, they held the position of Assistant Director of Marketing and Circulation at the American Association for Cancer Research.
Tracy has a proven track record of creating high-quality, data-driven, and SEO-optimized content. Tracy has cultivated cross-platform partnerships, developed revenue-driving initiatives, and demonstrated expertise in health and wellness content strategy.
Tracy Middleton's education history includes a Bachelor of Arts degree in English from Boston University. Additionally, Tracy has also pursued studies in Cuisine I at Le Cordon Bleu London.
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