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Janaina R. Baade is a digital marketing and social media specialist with extensive experience in creating content and managing online campaigns. Currently serving as an Analista de Marketing Digital at Karsten S.A. since June 2023, Janaina also operates as a freelancer with homify, contributing to writing, translation, and photography projects. Previous roles include Social Media and Marketing Digital at Dataprisma Comunicação Interativa, where Janaina developed social media graphics, authored blog content, and created digital influencer strategies over nearly a decade. Early career experience includes internships in marketing and communications, alongside a role in digital prospecting at Uniforenses. Janaina holds a degree in Comunicação Social - Publicidade e Propaganda from FURB and a postgraduate specialization in Marketing Digital from UNIASSELVI, supplemented by education in English and other relevant fields.