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Peter Chatham is an experienced Ecommerce Manager currently leading the digital initiatives for Home Store + More in the UK and Ireland since October 2020. With a solid background in marketing and ecommerce, previous roles include Head of Marketing & Ecommerce at Zyalin Group and Group Digital Marketing & ECommerce Manager at Topflight Travel Group, where responsibilities spanned marketing strategy, budget management, and digital communication. Additionally, Peter contributed as Supporters Club Chairman for Aston Villa Football Club, establishing a large supporters group. Academic qualifications include an MSc in Data Analytics for Strategic Decision Making from the University of Galway and various degrees in Digital Media and Marketing, Mathematics for Engineering, and Design.