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Kenneth Roi Masilang is an experienced SEM Analyst at HomeLight since February 2021, specializing in maximizing ROI for paid search campaigns through data analysis, budget management, and strategic planning of PPC campaigns. Prior to this role, Kenneth served as a Paid Search Specialist at InterContinental Hotels Group from November 2011 to August 2020, where significant achievements included managing a Seasonal Cyber Sale Campaign with a $20,000 budget and optimizing keyword strategies to reduce costs across multiple accounts. Kenneth also held the position of Paid Search Associate at IHG, focusing on campaign setup and analysis, and started a career as a Marketing Executive at Manila Ocean Park in 2010, leading events and media promotions. Kenneth holds a Bachelor of Science degree in Tourism and Travel Services Management from Far Eastern University, earned in 2011.