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Sebastian Lee

Senior Business Unit Head, East at HomeLane

Sebastian Lee is the current BU Head, Kolkata at HomeLane. Prior to this, they worked at Ola (ANI Technologies Pvt. Ltd) from March 2016 to May 2019, where they were a Manager. At Ola, Sebastian was responsible for top-line and bottom-line growth in the category, as well as market positioning, market trends, and SWOT analysis. Sebastian also liaised between the Category Central team and the City team. Sebastian provided inputs on pricing strategy for the category, based on market potential, consumer insights, margins, and competitive signals. In addition, they had ownership of all category-specific marketing activities on the demand and supply side. Sebastian developed supply initiatives in terms of supply marketing, supply acquisition, and retention, and coordinated with relevant stakeholders across all cities. Sebastian was also responsible for category level fulfillment (utilization of the existing fleet of vehicles in the category). Sebastian continued to grow revenues and customer base across the category while constantly striving for better customer/driver experience and quality levels.

Sebastian Lee has a Master of Business Administration (MBA) in Marketing from Visvesvaraya Technological University, a Bachelor of Business Management (BBM) in Marketing from Bangalore University, and a degree from St. Xavier's College (Autonomous), Kolkata.

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