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Samuel Hughes is a seasoned professional with extensive experience in marketing analysis and finance. Currently serving as a Senior Marketing Analyst at Backcountry since January 2021, Samuel specializes in data analysis, A/B testing, forecasting, and partnering with data teams to enhance customer loyalty programs and identify growth opportunities. Prior to Backcountry, Samuel held various analytical roles at Home Chef, where responsibilities included building customer LTV models and conducting KPI reporting. Earlier experience encompassed a comprehensive role in financial aid systems at the University of Indianapolis, where Samuel automated processes and managed large datasets, as well as positions in operations and management at Blue Kangaroo Laundromats and Purdue University. Samuel holds an MBA in Finance from the University of Indianapolis and additional degrees in Business Administration from Purdue University and CIMBA.