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Daniel Barrett is a seasoned professional with extensive experience in the paper and packaging industries. Since October 2017, Daniel has served as the Commercial Director at Holmen Paper. Previously, Daniel held the position of Strategic Account Manager for the UK and Ireland at DS Smith, where notable achievements included enhancing plasterboard sales through improved communication channels and processes. Daniel's career at Sappi spanned over 15 years, during which roles included Sales Manager UK, European Brand Manager, and Specification Sales Manager, contributing to significant sales volumes and the development of strong brand recognition across Europe. Daniel holds a BA (Hons) in Applied Social Science, Criminology from the University of Lincoln.