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Karin De Bleyser started at Hollander Techniek in 2014 as Sr. Business Consultant Retail. She has a strong motivation to make customers and Hollander Techniek future-proof. It is her mission to help customers in the digital transformation of their physical stores. Digitization allows retailers to offer a tailor-made shopping experience and better guide customers in their purchasing decision. This provides a wealth of customer data. That data forms the glue for a seamless omnichannel shopping experience.