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Alex Lefeld, MBA, is a seasoned digital marketing professional with extensive experience in strategic digital advertising and media. Currently serving as a Senior Digital Advertising Specialist at Holland America Line since April 2023, Alex previously held various roles at Empower from July 2017 to March 2023, culminating as Associate Director of Digital Media. Prior experience includes a tenure as Senior Digital Marketing Specialist at The Reynolds and Reynolds Company, focusing on Search Engine Optimization, social media advertising, and website enhancements. Alex began a career in the service industry at Tropical Smoothie Café, progressing to Supervisor, and gained early marketing experience as a Marketing Intern in the Athletics Department at Wright State University. With a Master of Business Administration in Marketing and International Business and a Bachelor's degree in Marketing from Wright State University, Alex brings a robust educational foundation to complement practical expertise in digital strategies and analytics.