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Kyle Wong is a seasoned product marketing professional with extensive experience in the fintech and financial services industries. Currently serving as the Senior Product Marketing Manager at Holistiplan, Kyle leads the marketing efforts for a B2B SaaS tax and insurance planning solution. Previously, Kyle held the position of Product Marketing Manager at TCP Software, where a significant achievement included reducing paid ads campaign cost per lead by 50%. Kyle's consulting experience at Brigham Young University Marriott School of Business involved guiding teams on product marketing strategies for various companies, and earlier roles included impactful positions at Eddy, South China Group, and Mintai Financial Group Limited, focusing on product marketing within diverse financial contexts. Educational qualifications include an MBA in Marketing from Brigham Young University and a Master of Science in Finance from The Hong Kong University of Science and Technology.