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Sarah Siddle has extensive experience in public relations, online marketing, and SEO. Since September 2019, Sarah has held multiple roles at Holidu, culminating in the position of Team Lead SEO. Previous roles include Senior PR & Online Marketing Manager and several levels of PR & Online Marketing Manager. Prior to Holidu, Sarah worked at schuh as a Customer Assistant and contributed as a SkyNews Stringer during the 2017 General Election. Additional experience includes working as a Costume Dresser at Aberdeen Performing Arts and a Customer Assistant at Boots UK. Sarah holds a Master of Arts in International Relations from Queen Mary University of London and a Bachelor of Arts in Journalism from Robert Gordon University, along with a Bachelor of Arts in Communication and Media Studies from Hanyang University. Early education was completed at Craigmount High School.