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Valeria Ocampo Zavala currently serves as the Revenue Management and Marketing Intelligence Leader at Holcim Costa Rica, where responsibilities include conducting macroeconomic analyses, identifying industry trends, and managing market research and competitive analysis. Previously, Valeria held the position of Trade Marketing Finance Associate Manager at BAT, focusing on financial modeling and scenario analysis for commercial decisions across the United States. Valeria's experience also includes roles at Kimberly-Clark, where responsibilities ranged from pricing architecture to trade analytics, and a brief tenure as a Commercial Analyst at Hero España, S.A. Valeria holds an MBA in Commercial Management from Aden Business School and a Master in Business Intelligence and Big Data from ENAE Business School, among other educational qualifications.