Rich De Almeida is a seasoned professional with extensive experience in strategy, business development, and sales across various industries. Currently serving as Vice President of Strategy at H?gan?s AB, Rich focuses on advancing the Additive Manufacturing and Ceramics Technology Division. Previously held the position of Sales Director at Velo3D, where efforts centered on metal additive manufacturing and addressing complex customer needs. Rich also contributed to Federal Electronics as Director of New Business Development, overseeing strategic planning in electronics contract manufacturing. Early career roles include Sales Manager at AstroNova Test & Measurement, Sales Engineer at Greystone, Inc., and Senior Field Engineer at Schlumberger. Rich holds dual MBA degrees from Brown University and IE Business School, complemented by a Bachelor¡¯s degree in Engineering from Rensselaer Polytechnic Institute.