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Alice Martin has been a Merchandise Planner at HMV since February 2023, previously serving as the Senior New Trends Buyer (Pop Culture) at the same company. Prior to that, Alice held the position of HMV New Trends Buyer (Pop Culture) from November 2017 to February 2022. Alice's career at HMV began as a Sales Assistant, later advancing to Senior Sales Assistant. Alice completed a GCSE in Music Theory and Composition at The Eastwood Academy from September 2011 to June 2016.