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Lars is one of the best thought-leaders for all things digital and social across some of the world’s best-known brands including the Olympics, LEGO, and MTV. At HMD Global, he is responsible for the overall marketing strategy and execution for the entire portfolio of Nokia phones, tablets, and services and reports to Florian Seiche, Chief Executive Officer.

Lars has a track record of successfully leading traditional companies through rapid digital transformations and is known for building powerhouse digital teams by empowering employees to build their competencies and take action. Spanning his career, Lars has led large organizations spanning North America, Europe, and Asia.

Lars worked at LEGO as a Global Senior Director where he revolutionized the company’s digital footprint, transforming a brand that had no social media presence into one of the world’s most impactful digital leaders.