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Hélder Sousa Russa is a seasoned professional in data engineering and analytics with extensive experience across various prestigious organizations. Currently serving as Director and Area Lead Engineer in Data Engineering at H&M Group since January 2025, Hélder also contributes as a co-author for the book "Analytics Engineering with SQL and DBT" with Rui Machado. Hélder has a background that includes roles such as Head of Data Engineering at Jumia Group, where responsibilities encompassed data engineering, governance, and leadership. Formerly a co-founder of ShopAI.co, significant achievements included developing deep learning models for fashion item detection. Previous positions feature a Senior Data Engineer at HUUB and a Data Engineer at Jumia Group, as well as a Software Developer at ALERT Life Sciences Computing. Hélder holds a Master's degree in Data Analytics from FEP U. Porto, along with post-graduate and undergraduate degrees in Information Systems and Technologies.