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Michael Hoefler Jr is a Creative Director at HLTH, responsible for the visual identity and personality of the industry event. With experience in product and graphic design, branding, packaging, and website design, Michael has worked for various companies like VIOLIGHT, Sheridan&Co, Nude House, ViperSwiperâ„¢, DD-Pro, Harkiss Designs, Kahve COFFEE House, Pier 66 Maritime, and Nap Nanny, LLC. With a BFA in Product Design from Parsons School of Design and an AS in Fine Art from Pratt Institute, Michael brings a wealth of design expertise to each project.