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Yasminah Ketchman is an experienced professional in digital marketing and human resources with a diverse background in the beauty and retail industries. Currently serving as the Digital Marketing Manager at HK Jewelry & Repair since July 2024, Yasminah previously held roles including HR/People Ops at LaunchGood where responsibilities encompassed hiring and onboarding processes. As a Social Media Marketing Specialist at Haute Hijab, Yasminah successfully managed social media platforms, customer relationships, and performance metrics. Co-founding and directing operations at Lulu Beauty Lounge & Academy showcased Yasminah's abilities in business development, staff management, and educational program creation. Other positions include Assistant Manager roles in salons and House Management Professional, along with early career experiences at Girl Scouts Heart of Michigan and WellSpring Group, Inc. Yasminah holds a Bachelor of Arts in Sociology and Psychology from the University of Michigan.