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Norma Moreno is a seasoned professional with extensive experience in data management, analytics, and commercial intelligence. Currently serving as Gerente de Datos, Analítica Avanzada e Información Gerencial at Colmena Seguros since February 2021, Norma previously held the position of Gerente de Inteligencia Comercial at Avianca Holdings S.A., where responsibilities included leading a team to analyze, design, and implement technology projects for strategic decision-making. Additional roles include leadership positions in digital transformation at Publicaciones Semana, senior business intelligence consultancy at Citibanamex and Telcel, and commercial information specialization at Bavaria - Colombia. Norma's educational background includes a recent degree in Programa de Fortalecimiento Habilidades Gerenciales from INALDE Business School, a Diplomado in Comunicación y Negociación Gerencial from Universidad de La Sabana, and an Especialización in Gerencia Comercial from the same institution, complemented by a degree in Ingeniería de Sistemas from Universidad Manuela Beltrán.