Adriana Soler is a seasoned professional in product development and marketing within the insurance sector, currently serving as a Product Owner and LÃder de Productos y Servicios at Colmena Seguros since August 2018. With a focus on digital transformation and the development of competitive offerings for the SME segment, Adriana oversees product strategies from design to implementation, backed by technology and financial resources. Previous roles at Colmena Seguros include positions as a Profesional de productos y servicios and Profesional de producto y mercadeo, where Adriana contributed to the design and marketing strategies for various insurance products. Adriana also possesses experience as an Analista de experiencia del usuario and began their career at Allianz as an Analista de bancaseguros. Continuing education includes a program in Gerencia de Negocios Digitales from Universidad Externado de Colombia and completed specializations in Safety and Health at Work and Marketing Management.
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