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Katie Tyson Higdon has over 10 years of experience in marketing, brand, and growth roles. In 2010, they began their career as an Account Supervisor at Saatchi & Saatchi. Katie then moved to VaynerMedia as a Social Media Account Supervisor in 2012. After that, they joined Freshpet in 2012 as a Marketing Manager and was promoted to Director of Digital Marketing in 2015. In 2016, they became the first integrated marketing hire at Casper as the Director Of Integrated Marketing & Strategy. In 2018, they were the Interim head of marketing for Shine Inc. and an Advisor for QuickFrame. In 2019, they became a Co-Founder & President of Hive Brands, a Co-Founder, Chief Commercial Officer of TheOther50, and a Consultant, growth and brand marketing for herself.

Katie Tyson Higdon obtained their Bachelor's degree in Commerce from the University of Virginia in 2008. Katie later obtained a Mentor MasterClass Life Coach Certification from Mentor Masterclass in February 2015.