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Macarena Mora Pinatel is a seasoned professional with extensive experience in product management and marketing. Currently serving as Senior Product Manager for Men's Apparel at Hites since July 2022, Macarena leads initiatives to enhance profitability and manage obsolete stock effectively. Previous roles include Regional Marketing and Advertising Manager at Teoma Global, where Macarena developed marketing strategies across seven countries, and Managing Director at Agencia Allure, focusing on unique gift and merchandise solutions. Macarena’s expertise also encompasses product merchandising for Calvin Klein at PVH Corp. and a Product Manager role at Empresas La Polar S.A., specializing in men's underwear and leather products. Academic credentials include an MBA from Universidad del Desarrollo and a digital strategies course at Columbia Business School.