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Frank Ziesemer is a seasoned commercial manager with extensive experience in brand and marketing communications. Currently serving as Senior Commercial Manager at Hirschen Group since January 2023, Ziesemer previously held key roles at Barclays, including Head of Brand & Communications, and at barclaycard, where responsibilities encompassed Head of Marketing Communications and Senior Manager of Brand, Advertising & Sales. A career beginning at Publicis featured leadership as Head of International Business, focusing on brand development and demand generation strategies. Ziesemer possesses special expertise in retail and shopper marketing, CRM programs, direct marketing activation, and large-scale event marketing, complemented by strong skills in team management, success tracking, and process implementation. Educational credentials include a Diplom Volkswirt from Kiel University and a Bankkaufmann from Deutsche Bank.