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Elena Serna Alfaro is a seasoned design professional with extensive experience in graphic design and art direction. Currently serving as the Design Team Leader at Hiraoka since April 2023, Elena is responsible for creating key visuals and graphic lines for marketing campaigns, as well as enhancing the visual identity of the Hiraoka brand. Previous roles include Art Director for BBVA at SS Amsterdam Brand Partners, Senior Graphic Designer for Yape at TBWA Perú, and Creative Art Director for Interbank at Houdini. With a solid educational background that includes a Bachelor's degree in Strategic Communication and various technical qualifications in graphic design and digital illustration, Elena demonstrates a strong commitment to creative excellence across multiple industries.