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Johan Cedmar-Brandstedt is an experienced business and concept development professional with a focus on user experience and lean innovation, currently working at HiQ since March 2010. With a passion for transforming business challenges into profitable solutions, Johan has led digital strategies for notable clients including LEGO, Tele2, and Volvo Cars. Previously, Johan served as UX Director for LEGO House Mini Chef, overseeing a complex multi-channel experience for a high-traffic venue. Additional roles include freelance editor, illustrator, and writer, as well as positions in various creative and leadership capacities across the animation and publishing industries. Johan's educational background includes a Bachelor's degree in Comics and Visual Storytelling and ongoing studies at the University of Cambridge.