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Muzaffar Ali Shah is an experienced marketing and sales professional with a comprehensive background in the pharmaceutical industry. Currently serving as Marketing Manager at Hilton Pharma Limited since August 2017, Muzaffar has successfully led the introduction of Pakistan's first SGLT2 inhibitor, Dapagliflozin, achieving a leading position in the therapeutic class and consistent double-digit growth in the assigned portfolio. Previous roles at Hilton Pharma include Deputy Business Manager and National Sales Manager for Cardiometabolic, as well as Sales Manager and Area Sales Manager. Muzaffar began a career in pharmaceuticals as a Medical Sales Representative at AGP (Private) Limited. Muzaffar holds a Bachelor's degree in Human Sciences from the University of the Punjab and completed F.Sc in Science at F.G. H-8 College, Islamabad.