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Carter Matthews is an experienced professional with a diverse background in account management, sales, and digital marketing. Currently serving as an Account Manager for the Hilti Group since April 2024, Carter focuses on providing innovative construction solutions. Prior experience includes working as an Account Executive at WVUA 23, where Carter collaborated with clients on advertising and marketing programs, and serving as President & Digital Marketing Strategist at Empowering Pumps & Equipment, overseeing sales and digital advertising initiatives. Additional roles include Business Development Manager at GRO Marketing, where successful client acquisition strategies were implemented, and various positions at Randall-Reilly, including National Accounts Manager. Carter holds a Bachelor of Arts degree in Communication & Information Sciences with a focus on Advertising & Public Relations from The University of Alabama.