Lizzie Ayoub is an accomplished professional with extensive experience in business development and retail management. Currently serving as the Director of Retail and Business Development at Hilma, Lizzie also founded DATA-DRIVEN WELLNESS and Live Well With Liz, showcasing entrepreneurial expertise. Prior roles include an MBA internship at Redbud Brands and various positions at Accenture, including Client Innovation Manager, Client Innovation Consultant, and Senior Consulting Analyst. Lizzie holds a Bachelor of Science in Human and Organizational Development from Vanderbilt University and a degree from Duke University's The Fuqua School of Business.