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Cristian Mincă is an experienced marketing professional with a robust background in performance marketing, specializing in search ads and project management. Currently serving as the Head of Performance, Search Ads Lead & Project Manager at Sense8 Digital Technology since April 2021, Cristian is instrumental in managing performance marketing initiatives and leading search ads strategies for prominent brands in the CEE region. Cristian also holds the position of Growth Marketing Manager at Cofetăria Sweet Moments, overseeing all marketing campaigns aimed at business growth. Previous roles include Senior PPC Specialist at Canopy Digital, where Cristian developed online marketing strategies and optimized campaigns across various platforms. Cristian possesses a Post University Degree in Graphic Design and has extensive experience as a graphic designer and merchandiser, contributing to diverse projects across multiple industries.