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Paolo Rinaldo is a seasoned professional in the fields of eCommerce and digital marketing with extensive experience across several renowned companies. Currently serving as the B2B & Digital Marketplaces Director at Highway 2 since August 2024, Paolo has also held prominent roles such as Ambassador at Digital MasterMinds, where Paolo moderates a group of over 500 Italian eCommerce Managers. Notably, in the role of B2B and Marketplaces Digital & eCommerce Manager at Selle Royal Group, Paolo took the lead in a major digital transformation initiative. Previous positions include eCommerce & Digital Marketing Manager for several brands including Brooks England and Selle Royal, where Paolo was instrumental in quadrupling turnover within three years without sacrificing margins. With a strong educational background in marketing and communication, Paolo has consistently contributed to the growth and digital advancement of various organizations throughout a career spanning over a decade.