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Azel James is a seasoned media executive with extensive experience in content creation and production. As the Founder and CEO of Highlyte since January 2019, Azel has been instrumental in delivering impactful content and fostering community growth for clients. Prior to this, Azel served as Vice President and Head of Global Content at LUCI, specializing in virtual reality, augmented reality, and 360° video content. Azel's background also includes a role as President of Production at FansTang, where leadership contributed to the company becoming China's leading social media and live broadcast platform. Earlier career highlights include creating and co-executive producing reality television titles at Authentic Entertainment and serving as a producer for the Disney ABC Television Group. Azel holds a B.S. in Industrial Engineering from Clemson University and has studied at the American Academy of Dramatic Arts.