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Samantha Averbook is a seasoned media professional with extensive experience in programmatic and paid search management across both B2B and B2C sectors. Currently serving as Media Supervisor at Hiebing since March 2019, Samantha has held several titles within the organization, consistently focusing on programmatic trading and PPC search for notable clients such as Culver's and Schneider National Trucking. Samantha's previous roles include Bilingual Account Executive at Ideas That Evoke™, Senior Media Associate at Starcom, and Account Manager at Yelp, where campaign management and strategic planning constituted key responsibilities. Samantha holds a Bachelor of Arts in Politics, Global Studies, and Business from Brandeis University, complemented by international education from Università Cattolica del Sacro Cuore.