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Daniela studied Business Administration at Universidad de La Sabana in Bogotá, Colombia. She has a Master's Degree on International Management at Università Cattolica del Sacro Cuore in Italy. She began her professional career working at IPSOS in Italy, in the Quantitative Marketing department. Then she worked at GEODIS as Tender Management, and moving back to Colombia she worked at MOVITEC as Administrative Coordinator.