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Rob Van Auken currently serves as the Sr. Vice President of Ecommerce at Hickory Farms, LLC, a position held since 2022. Previously, Rob held the role of Chief Digital Officer at FTD from 2017 to 2022, overseeing significant revenue growth and profitability as a multi-million dollar profit and loss owner. Rob also served as Divisional Vice President and General Manager at Sears Holdings Corporation from 2014 to 2017, leading a successful business-to-business channel. Prior experience includes roles at Amazon.com and Best Buy, focusing on vendor management, inventory planning, and financial strategy. Rob began a career in the financial services sector with various roles from 1995 to 2001. Education includes an MBA in Finance and Strategic Management from The University of Iowa Tippie College of Business and a BBA in Finance from Iowa State University.