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Peter Micheal is an experienced marketing and business development professional with a comprehensive background in the pharmaceutical industry. Currently serving as the Group Product Manager and Acting Marketing Head at Hi Pharm since January 2024, Peter oversees advertising performance analysis and marketing budget management. Previously, as CNS & OTC Brand Manager at MEDIZEN PHARMACEUTICAL INDUSTRIES, Peter managed multiple antidepressant lines and led strategic initiatives for newly launched products. Additional roles include CNS Brand Manager at AlfaCure Pharmaceuticals, Sales and Marketing Manager at Souqelhakim.com, District Sales Manager at IBSA, Sales Manager at Globe International Pharmaceutical, Unit Manager at MetLife Alico, and Senior M.R at Pfizer. Peter holds a Master of Business Administration in Marketing & Management from ESLSCA and a Diploma in Social Psychology from the Counselling and Advice Institute.