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Melisa Janeth Garcia Santiago has extensive experience in the financial sector, currently serving as Coordinador producto captación + TDC and in the role of Captación digital at Hey Banco since June 2020. Prior to this role, Melisa held various positions at Banregio from September 2014 to June 2020, including Analista estrategia comercial, Analista de Seguros, Operador Telefónico, Cajero Principal, and Cajero Universal. Melisa earned a degree from Universidad Autónoma de Nuevo León, completing studies from 2007 to 2014.