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Layla Asaad is a professional with extensive experience in customer engagement, business development, and communications, primarily at Hewlett Packard Enterprise, where roles included Customer Engagement Advisor, Editorial Operations Manager, and Sales & Channel Activation Operations Analyst from 2018 to 2024. Prior to these positions, Layla served as a Business Development Executive at Tiller and held various customer service roles in hospitality. Academic credentials include a Master's degree in Security and Diplomacy from Scoala Nationala de Studii Politice si Administrative and a Bachelor's degree in Politics and East European Studies from UCL. Layla's diverse background reflects strong analytical and communication skills, accompanied by a solid foundation in marketing and diplomatic research.