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Laila Said Danif Ferreira is an experienced professional with a robust background in technology and business management, currently serving as the LASER Channel Storage & Data Services GTM & Strategy leader at Hewlett Packard Enterprise since December 2013. With expertise in HPE Storage solutions, Laila has developed and marketed value propositions across various leadership roles, including Southern Europe Indirect GTM & Strategy lead and Cloud & Hybrid IT Sales. Previously, Laila held several marketing and sales positions at Hewlett-Packard and served in administrative roles at Siemens Portugal and Caritas International. Laila holds a Master's degree in Business Administration from Universidade Nova de Lisboa, as well as a graduate degree in Foreign Languages and Literatures from the same institution.