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Justin Mayer is an accomplished professional with extensive experience in operations, marketing, and strategic consulting within the retail and consumer sectors. Currently serving as General Manager at Hess Corporation since April 2007, Justin oversees all aspects of the Hess Toy Truck, including the execution of a direct-to-consumer eCommerce strategy. Previous roles at Hess included Senior Director of Brand Marketing & Innovation, where Justin transformed marketing capabilities for a $12.5 billion convenience store retailer, and Director of Retail Information Systems, leading the modernization of IT functions across 875 convenience stores. Earlier professional experiences include leadership positions at Markitecture, Macy's, and Abercrombie & Fitch, demonstrating a robust background in consumer insights and strategic marketing. Justin holds an MBA from Harvard Business School and additional degrees from Baylor College of Medicine and Cornell University.