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Ari Siff, also known as ארי זיו, is a seasoned professional with a strong background in transfer pricing and valuations. Currently serving as a Senior Transfer Pricing and Valuations Specialist at Herzog, Fox & Neeman since October 2021, Ari brings extensive experience from previous roles including Transfer Pricing Manager at PwC Israel and Global Transfer Pricing Consultant at Deloitte. Additionally, Ari is the Founding President of ASO Events Inc. since July 2009 and has held various positions in finance and management, including General Manager at Kasbah Restaurant and Finance Intern at Gould Paper Corporation. Ari obtained a BBA in Finance and Investments from Baruch College between 2009 and 2013.